![]() Like Nuggs, Eclipse ice creams are plant-based and have recently expanded into retail stores.īen Pasternak (left) and Sam Terris, co-founders of Nuggs and Simulate Still, Simulate isn't his only bet in food: Ohanian has also invested in ice cream brand Eclipse. Ohanian has made numerous investments in the tech world, including financial software startup Pipe and social networking app Realtime. "Ben, Sam, and the entire team's commitment to rapid product iteration and building products that can infinitely scale is why we're backing Simulate," Ohanian said in a statement announcing the funding. That process is what drew Ohanian to the company. One way they stand out from myriad plant-based competitors are with the updates that Nuggs releases, software-style, with changes to their recipe and manufacturing process. Nuggs' soy-based patties and nuggets imitate chicken. ![]() He made his first investment in the company in July 2020. ![]() With the round, Ohanian will also join Simulate's board of directors. The round is in addition to $18 million that Simulate had previously raised. Seven Seven Six is joined in the round by frozen potato processor McCain Foods, Day One Ventures, NOMO Ventures, Imaginary Ventures, and Chris & Crystal Sacca. Ohanian is married to Tennis great and Olympic gold medalist Serena Williams. His fund's name is a nod to the first Olympic Games, which were held in 776 BCE. Ohanian fund, Seven Seven Six, is leading a $50 million Series B round that the plant-based startup announced Tuesday. "I was like, 'Hey, I'd love for you to try the latest version,'" Pasternak recalled telling Ohanian."'We've come a really long way.'" Have an account? Log in.īut Pasternak and his cofounder Sam Terris persisted. This story is available exclusively to InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
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